For the evidence of ability offered, I'd have to say the amount was just too high.
They got, what, $16000 pledged for it? That's a lot of money by any standard, so no, I don't think the times or the apathy of the website has much to do with it. Which just makes it look all the more ridiculous to think that it somehow wasn't enough.
Thay shouldn't have asked for all 9 episodes' worth of funding straight up. Instead, they should've made a kickstarter for just the first episode. After making the first one (if it actually lives up to expectations), the publicity from it should be enough to raise the money for the second episode, which in turn would raise publicity, and enough money, for the third, and so on.
One of the issues I saw was that quite a lot of people were skeptical and / or reluctant to hand over money to a group of filmmakers who have little renown or proof that they could actually do what they set out to do, and reducing the amount to an episode-by-episode level would've enabled the skeptics to put down their reservations and help out (or indeed confirm that this wasn't worth the money after all; you never know).
MrGcCc
Looks like everyone in NG is poor.
Timmy
It's definitely a possibility.
I don't think NG has the content to attract millionaires and wall street businessmen.
Maybe we need to add a stock ticker to the banner?